TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - An overview of the concept of marketing orientation in the higher education sector
T2  - Academic Marketing: the roles of Universities in the Development of Cities and Regions
Y1  - 2011
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/4787
ER  -