@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {V. Gal{\´a}n-Muros and S. Del Barrio-Garc{\´i}a and T. Luque-Mart{\´i}nez},
  title     = {An overview of the concept of marketing orientation in the higher education sector},
  booktitle = {Academic Marketing: the roles of Universities in the Development of Cities and Regions},
  edition   = {Lodz University Pres},
  year      = {2011},
}