@misc{Baaken2010,
  author    = {Thomas Baaken},
  title     = {SCIENCE-TO-BUSINESS MARKETING - How to successfully market research competencies, capacities and results, Vortrag auf der Academy of Marketing Conference 2010 an der Coventry University Business School am 7. Juli 2010 in Coventry, Großbritannien},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2010},
}