TY  - CHAP
A1  - Galán-Muros, V.
A1  - Del Barrio-García, S.
A1  - Luque-Martínez, T.
T1  - Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification
T2  - Proceeding book of European Marketing Academy Conference (EMAC)
Y1  - 2011
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/4789
SN  - 978-961-240-211-2
CY  - Ljubljana
ER  -