TY  - GEN
A1  - Baaken, Thomas
T1  - "The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland
Y1  - 2015
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/7742
ER  -