TY - GEN A1 - Baaken, Thomas T1 - "PRM - Partner Relationship Management as part of Science-to-Business Marketing", Vortrag auf dem Symposium Customer Relationship Management (CRM) at Universities an der Coventry University am 26.06.2007 in Coventry, Großbritannien Y1 - 2007 UR - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/4970 ER -