TY  - CHAP
A1  - Baaken, Thomas
T1  - Science Marketing
T2  - Applied Marketing
Y1  - 2003
UR  - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/1970
SN  - 3-540-01252-4
SP  - 1051
EP  - 1066
CY  - Berlin, Heidelberg New York
ER  -