@incollection{BaakenDaveyRossanoRivero2016,
  author    = {Thomas Baaken and Todd Davey and Sue Rossano-Rivero},
  title     = {Marketing - Making a Difference for Entrepreneurial Universities.},
  booktitle = {Plewa, C.; Conduit, J. (Eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives},
  isbn      = {978-981-10-0462-9},
  doi       = {10.1007/978-981-10-0464-3_18},
  year      = {2016},
}