@incollection{BaakenRossanoRivero2016,
  author    = {Thomas Baaken and Sue Rossano-Rivero},
  title     = {Academic Entrepreneurship: A Science-to-Business Marketing Perspective},
  booktitle = {Badillo-Vega, Rosalba; Raesfeld, Lydia; Pineda Olivieri, Jes{\´u}s; Gal{\´a}n-Muros Victoria (eds): Knowledge and Technology Transfer in Mexico and Germany},
  edition   = {GET-IN 2015},
  isbn      = {978-607-482-480-3},
  year      = {2016},
}