@misc{Baaken2016,
  author    = {Thomas Baaken},
  title     = {"Forschungsmarketing: Communication is shouting - Marketing is listening", Vortrag im Rahmen des Instituts-Seminars Fraunhofer-Institut f{\"u}r Naturwissenschaftlich-Technische Trendanalyen (INT), am 13.01.2016 in Euskirchen, Deutschland},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2016},
}