@misc{Baaken2015,
  author    = {Thomas Baaken},
  title     = {"What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet\&Meat) f{\"u}r Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2015},
}