@misc{Baaken2015,
  author    = {Thomas Baaken},
  title     = {"The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2015},
}