@misc{Baaken2014,
  author    = {Thomas Baaken},
  title     = {"Identifying market potential and business opportunities", Vortrag auf der 13th International Science-to-Business Marketing Conference "Cross-Organisational Value Creation", Winterthur/Z{\"u}rich, am 03.06.2014 in Winterthur, Swiss.},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2014},
}