@misc{Schwering2013,
  author    = {Markus G. Schwering},
  title     = {Handwerk aus der Marktforschungswerkstatt},
  booktitle = {WIRTSCHAFT M{\"U}NSTERLAND},
  number    = {4},
  institution = {ITB},
  type      = {contributiontoperiodical},
  pages     = {38 -- 39},
  year        = {2013},
}