@misc{Schwering2013,
  author    = {Markus G. Schwering},
  title     = {Innovationsideen: Big Ideas erkennen, Flops vermeiden},
  booktitle = {MARKT \& WIRTSCHAFT - DAS WIRTSCHAFTSMAGAZIN F{\"U}R UNTERNEHMER},
  number    = {3},
  institution = {ITB},
  type      = {contributiontoperiodical},
  pages     = {6 -- 7},
  year        = {2013},
}