@misc{Kiel2009,
  author    = {B. Kiel},
  title     = {Internationale Markenpositionierung und Einsichten aus der Gehirnforschung},
  booktitle = {Detecon Opinion Paper},
  institution = {Wirtschaft (MSB)},
  type      = {contributiontoperiodical},
  year        = {2009},
}