@misc{PlewaQuesterBaaken2004, author = {Carolin Plewa and Pascale Quester and Thomas Baaken}, title = {Marketing Orientation in University-Industry Linkages, Australian \& New Zealand Marketing Academy Conference am 29.11.-01.12.2004 in Wellington, Neuseeland}, institution = {Wirtschaft (MSB)}, type = {lecture}, year = {2004}, }