@misc{Baaken2008,
  author    = {Thomas Baaken},
  title     = {Customer Satisfaction Measurement in Science-to-Business Marketing - A New Way of Getting Research Closer to Markets", Driving Innovation from Science to Business - How customized marketing practices can help, European Trans2Tech Conference am 06.03.2008 in Aix en Provence, Frankreich},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2008},
}