@misc{Baaken2008,
  author    = {Thomas Baaken},
  title     = {From Push to Pull. The Marketing Approach in Generating Business for Universities, Key Note Pr{\"a}sentation der Konferenz "Promoting Entrepreneurship at Universities" der FinPin am 21.04.2008 in H{\"a}meenlinna, Finnland},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2008},
}