@misc{Baaken2010,
  author    = {Thomas Baaken},
  title     = {Market Research - Options and Benefits Different targets of Awareness, Customer Satisfaction, Image, Market Potential Analysis, Vortrag an der Nelson Mandela Metropolitan University am 01.02.2010 in Pt. Elizabeth, S{\"u}dafrika},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2010},
}