@misc{Baaken2010, author = {Thomas Baaken}, title = {Business-to-Business Marketing in Abgrenzung zum Business-to-Consumer Marketing, Vortrag im Doktoranden-Kolloquium des Internationalen Hochschulinstituts Zittau IHI, Professor Dr. L{\"o}hr, am 04.05.2010 in Zittau}, institution = {Wirtschaft (MSB)}, type = {lecture}, year = {2010}, }