@misc{Baaken2010,
  author    = {Thomas Baaken},
  title     = {Introduction to Science-to-Business Marketing, Impulsvortrag auf dem Workshop "Science-to-Business Marketing - strategische Vorgehensweisen an Universit{\"a}ten" an der UAEH Universidad Aut{\´o}noma. del Estado de Hidalgo am 30.06.2010 in Pachuca, Mexiko},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2010},
}