@misc{Baaken2011,
  author    = {Thomas Baaken},
  title     = {Science-to-Business Marketing - Erfolgsstrategie im Wissenstransfer, Vortrag im Deutsch-Brasilianisches Transfer Leadership Programm "Inspired by minds and nature" der Westf{\"a}lischen Wilhelms Universit{\"a}t, am 10.02.2011 in M{\"u}nster},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2011},
}