@article{BaakenKesting2008,
  author    = {Thomas Baaken and Tobias Kesting},
  title     = {Science-to-Business Marketing, Besonderheiten eines Marketing f{\"u}r Forschung.},
  journal   = {USP - Menschen im Marketing},
  number    = {2},
  pages     = {20 -- 21},
  year      = {2008},
}