@incollection{BaakenKesting2009,
  author    = {Thomas Baaken and Tobias Kesting},
  title     = {Wertkettenkonzepte im Science-to-Business Marketing},
  booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  edition   = {2., v{\"o}llig {\"u}berarbei},
  isbn      = {978-89936-792-8},
  year      = {2009},
}