@incollection{BaakenKorffZech2012,
  author    = {Thomas Baaken and Nisha Korff and Thorsten Zech},
  title     = {Emotionen im B-to-B Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2},
  isbn      = {978-3-503-14139-5},
  year      = {2012},
}