@incollection{Baaken2012,
  author    = {Thomas Baaken},
  title     = {"Technologiemarketing" und "Science Marketing"},
  booktitle = {Sommerlatte, Tom; Braun, Michael; Achatz, Reinhold (Hrsg.): "Technologie- und Innovationsmanagement"},
  edition   = {1},
  isbn      = {3939707805},
  year      = {2012},
}