@misc{Baaken2008,
  author    = {Thomas Baaken},
  title     = {"Science-to-Business Marketing", Vortrag an der Hochschule f{\"u}r angewandte Wissenschaften M{\"u}nchen am 25.01.2008 in M{\"u}nchen},
  institution = {Wirtschaft (MSB)},
  type      = {lecture},
  year        = {2008},
}