@incollection{BaakenvonHagenRaesfeldetal.2011,
  author    = {Thomas Baaken and Friederike von Hagen and Lydia Raesfeld and Pontigo Loyoal and Am{\´e}rica Patricia},
  title     = {Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico},
  booktitle = {Badillo Vega, Rosalba; Raesfeld, Lydia; Villalvazo Naranjo, Juan; Baaken, Thomas (Ed.), La vinculaci{\´o}n de las instituciones de educaci{\´o}n superior con su entorno econ{\´o}mico en el contexto internacional},
  edition   = {1},
  year      = {2011},
}