TY - CONF A1 - Boentert, Annika T1 - Rethinking Quality Managament: Designing internal quality assurance and external accreditation as learning opportunities N2 - The quality management system of FH Münster, a German university of applied sciences with 15.000 students, was established ten years ago. The main goal was to systematically foster reflection on quality issues in all faculties. In 2016, the concept was transferred to the level of institutional reaccreditation: A procedure called „cumulative accreditation“ was implemented, including e.g. a public symposium. On both levels, the author experienced that joint reflection on quality issues may encourage academics to change habits and improve study programmes. However, sometimes desirable changes will not happen. Instead of asking for sanctions and incentives, the article suggests another approach: the creation of learning opportunities for university members. KW - quality management, higher education institutions Y1 - 2019 UR - https://www.hb.fh-muenster.de/opus4/frontdoor/index/index/docId/11526 UR - https://www.eairweb.org/paper-and-presentation-leiden ER -